Obama Campaign on the iPhone App Store
What a technology team Obama has, bringing the Obama campaign to the iPhone:
Download Obama ‘08: The Official Application
Obama ‘08 is your official, comprehensive connection to the heart of Barack Obama and Joe Biden’s campaign, giving you the tools you need to make an impact and stay in the know.
Making a difference takes only moments using the Call a Friend feature. Want to do more? Find your local Obama for America HQ or look up local campaign events.
You’ll have instant access to Barack’s positions on important issues, as well as local and national campaign news as it happens. Photos and videos from the campaign trail are all here, too.
Talk about trying to get in touch with the political (technological) mavens and connectors. Obama’s team has demonstrated they move fast, and they move well.
I’ve written previously about mobile texting as a way to engage constituents in the issues organizations care about, and even mobile texting as a new revenue driver. Connection Cafe even profiled the cell phone as the killer app for Election ‘08.
What’s fascinating about the Obama iPhone application is that an organization (Obama’s campaign, in this case) isn’t restricted to just one engagement channel with their constituents, namely texting. Texting, after all, is fairly limited, not terribly empowering, and doesn’t do a whole lot more than tell you people are engaged and interested. Tapping the power of the iPhone on the other hand places an entire application at the fingertips of a mobile user who’s a technological savant, at least savvy enough to purchase an iPhone. Chances are you put such a cool application at the fingertips of such a person and they’re going to use it. Functionality in the Obama iPhone application includes:
- Call Friends: A great volunteering tool that lets you make a difference any time you want by talking to people you already know. Your contacts are prioritized by key battleground states, and you can make calls and organize results all in one place.
- Call Stats: See nationwide Obama ‘08 Call Friends totals and find out how your call totals compare to leading callers.
- Get Involved: Do more. Find and contact your local Obama for America HQ.
- Receive Updates: Receive the latest news and announcements via text messages or email.
- News: Browse complete coverage of national and local campaign news.
- Local Events: Find local events, share by email and get maps and directions.
- Media: Browse videos and photos from the campaign
- Issues: Get clear facts about Barack Obama and Joe Biden’s plan for essential issues facing Americans.
Talk about wow. Maybe non-profits and organizations can start hiring some iPhone developers to do this for them. On top of that, it looks cool.


