Virgin Mobile’s 20,000+ respondents texted in via mobile phone to participate in an election issues poll.  Interesting to note that 72% of their respondents were under the age of 34.

Pretty hot slice of the election population, which both parties are going to need come November.  And, perhaps more importantly, suggest to our non-profit sector that creating advocacy campaigns which incorporate mobile phone text messaging might be another way of interfacing with an increasingly tech-savvy Gen-Y demographic.  Think Twitter for info updates, the previous post about mobile giving, or any number of participatory engagements (e.g. polling, messaging, telling friends).