The recent cyclone in Myanmar and earthquake in China have given rise to a whole new way of giving in the non-profit sector:
Starting today, customers of Verizon Wireless in the U.S. can donate to a charity called “Save the Children,” who has mobilized in this time of crisis to provide lifesaving assistance in these two affected regions. Verizon customers can text to the address 4SAVE (47283) with the keyword “quake” to contribute to earthquake relief or the key word “cyclone” to contribute to cyclone relief. They will then receive a reply asking them to confirm their donation of $5.00, which will appear on their next monthly bill.
Definitely a potential game changer. I wonder if we should start developing for the iPhone?
The original article’s on ReadWriteWeb.
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